The Impact of Digital Recruitment on Organizational Performance through Talent Acquisition Effectiveness
Keywords:
Digital Recruitment, Human Resources, Digitalization, Competitive Advantage, Technology-Based Recruitment SystemAbstract
This study aims to explore various factors influencing the implementation and success of digital recruitment strategies in organizations, as well as examine their strategic role in strengthening knowledge-based competitiveness. The study was conducted using a Systematic Literature Review (SLR) approach, referring to the PRISMA 2020 guidelines. Data sources included international scientific articles published between 2019 and 2024, collected from databases such as Scopus, Google Scholar, and ScienceDirect. The analysis technique used a content analysis approach to formulate themes and patterns from the results of previous studies. The study results revealed that the effectiveness of digital recruitment is influenced by internal factors such as managerial leadership and technological readiness, as well as external factors such as competitive pressures. The findings also indicate that digitalization in the recruitment process supports efficiency, expands the scope of potential candidates, and strengthens the organization's image. Furthermore, this study highlights the need for attention to ethical aspects and long-term evaluation of the use of technology in recruitment. This study provides important input for organizations in designing sustainable technology-based recruitment policies.
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