Cooperative Organization Innovation In Facing The Digital Economy Competition
Keywords:
Organizational Innovation, Cooperatives, Digital Transformation, Digital Economy.Abstract
The digital economy has intensified competition, requiring cooperatives to adopt organizational innovation to remain sustainable. This study aims to examine forms of organizational innovation, their role in improving operational effectiveness and service quality, and the challenges of digital transformation in cooperatives. A qualitative descriptive-exploratory approach was employed. Data were collected through in-depth interviews and document analysis at the Primary Cooperative of the Sukabumi City Police Resort, involving six purposively selected informants. The data were analyzed using an interactive analysis model. The findings reveal that the cooperative implements multidimensional organizational innovation, including social, managerial, and digital innovations. Digital innovation, particularly the development of an application-based cooperative management information system (SIMACOP), enhances efficiency, transparency, and member satisfaction. However, limited digital literacy and data management complexity remain significant challenges. This study concludes that organizational innovation aligned with cooperative values is a critical strategy for strengthening competitiveness and ensuring the sustainability of cooperatives in the digital economy era.
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